17 Jun 4 Actions To Rid Your Life Of Fear
I was recently in a strategy session with a woman who is a driving force in the sales industry. Her sales track record had always grown consistently, yet recently went down. She explained that she’d gone through every strategy possible and her business wasn’t working. She’d tried all the usual remedies and more. Nothing was working and she didn’t know what to do.
After digging deeper on each segment of her business, it was clear that she knew all the right things to do, yet something was not in sync.
One major problem she needed to get real about was fear around the business financials. She knew what to do, but emotional crud from years of growing up without held her back from taking financial risks in her business.
Here are four actions to help overcome fear.
Find Someone to Call You Out.
We all need someone who will give us an honest perspective when we’re not being honest with ourselves. The truth was, she wasn’t actually 100% “all in”. There were areas of her business where she didn’t feel like she was the expert and she wasn’t investing the time or people-power to address them. She was operating from a place of FEAR.
Yes. It can broadside even the most experienced in the industry at the least expected and most paralyzing times.
It came down to this; she wasn’t being honest with herself about thinking versus doing. She knew some of the right actions to take and yet she wasn’t completely towing the line for fear that she’d fail in an area where she had less experience.
You see, when you drive your own business, (meaning everything falls on you as leader in chief, i.e., the responsibility of whether or not the ship sinks or floats depends on you), you have to be brutally honest with yourself, especially if there is an area of your business that is falling through the cracks and you are subtly looking the other direction. Often our own perception of what we think we’re doing and what is actually being done is not the same.
Stare Fear in the Face.
As an entrepreneur you have to be at least 100% “in” all the time. This means that when things aren’t going well, you have to muster the courage to get back in the ring and stand up.
I’m not saying you shouldn’t have support. In fact, as your business grows, you can’t do it all on your own.
Think of it this way. If the sum total parts of your business is not getting the attention it needs, the whole thing becomes vulnerable.
If your team is maxed out, whether that means you, as solopreneur or you and your team, you’re not able to respond when chards of fear hit.
Depending on the support you have and the stage your business is in, there are areas that you may do less damage to the whole. Yet, there is one culprit than can easily throw the best laid out plans to the wind.
FEAR.
The thing with fear is that you have to recognize it what it is. And it doesn’t just go away on it’s own.
REPEAT.
Fear does not just magically go away overnight. Sometimes it disguises itself in other ways.
For example, why haven’t you had the necessary sales conversations you’ve set as goals for the week, month, and year? FEAR. Are you really too busy to dedicate your time to one of the most important tasks a business has just to stay in business? FEAR.
Call Fear By its Name.
I’m serious when I say this, because you absolutely have to call it what it is. Recognize it. Name it. Deal with it. Stare it in the eye.
Then what? Once you call it what it is, how do you make fear go away?
It’s surprisingly simple.
Fear goes away when you…
Take Action.
As an entrepreneur, you have to be willing to take action daily to grow your business. No sitting on your laurels. No putting off until the next day.
This doesn’t mean you have to do everything in a day. No. But you do need a plan and you do need to stick to it or at least re-prioritize when things don’t work the way you plan.
What do you have to do to be a business owner that is moving ahead?
You have to get comfortable with being uncomfortable. A lot.
You say that nothing scares you? I say you’re not being totally honest.
Fear impacts all of us.
If you get fear to go away, awesome!
It will come back, I assure you.
What do you do when it comes back?
You have to outsmart it at every level. Why? Because you can be the most intelligent business owner out there. A pure golden genius.
Yet, there will be a time when you get bigger and self doubt, limiting beliefs, mindset, self-sabotage and roadblocks show up.
How do you outsmart fear? What I really mean here is that you can’t out think it. Fear cannot be rationalized, set aside, or ignored.
You must Take Action to extinguish fear. Move forward. Think of it as a ladder to climb, a wall to hurdle, a mountain to trek, a bubble to jump inside and burst, but you must do the action necessary to overcome it.
How Does Fear Show Up For You and How is it Impacting Your Business?
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