19 Aug 3 Ways to Keep Your Social From Going Down in the "Hall of Dog"
Have you let you let your social media become stale, neglected, and last on your list of things important to your marketing?
Sometimes you feel like it’s impossible to stay on top of social media at the pace of marketing, right? We’re all posting the right balance of Facebook, Twitter, Pinterest. We all have the right balance of solo emails, social posts, and targeted marketing.
We keep tabs on our site rankings that measure traffic, sources, referrals, social, display advertising, audience interests, and related mobile apps, yes?
Well. Maybe not 100%.
Maybe not even close.
It can be a lot to manage.
Let me tell you about my dog.
Nigel is Airdale Terrier and Border Collie mix. I’d say I pay attention to Nigel more than my social media. However, one day I noticed that our hallway began to smell like my dog when he wasn’t even in it.
Perhaps he was laying without a bath too long on the hall rug.
Yet, when I noticed this, there was no dog there and there hadn’t been for several hours, so why does it smell like it? Does the hall rug need more attention or is it the dog?
Either way, if you are treating your social media like the “Hall of Dog” you need to clean up your act.
Mop. Wash the rug. Wash your dog. Air everything out. Pay attention to how often you need to rinse and repeat.
Is it possible for the new world order of social to be clean and effective? Absolutely.
Here are 3 social steps to get you moving in the right direction.
1. Compile your goals and be present.
Take the time to know who you are and build a simple strategy of communicating that through social platforms. Remember, you don’t have to be active on every social media venue. Pick the ones that resonate most with you and your audience, and focus on showing up consistently there.
2. Put the human back into marketing socially and engage.
If you are only reposting, retweeting, and commenting on content of others, you’re not making a name for yourself. You don’t need to be a celebrity to attract engagement. You do need to be yourself and comment on the content of other’s where it makes sense. For example, if you add value to a post or a comment it’s a win/win. You are engaging because you are sincerely interested, and you are giving back and creating interaction. This equals engagement.
3. Optimize your accounts.
Use keywords in your content that is relevant to your post and that is trending. You don’t want to use words that don’t make sense just to plug in key words. However, you do want to research what is popular now and use accordingly.
Let me know what works for you.